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A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate agents and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate agents once you choose one so they can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate agents is the best way to determine the right selling price for your home. A team of real estate agents with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate agents.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate agents to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

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Jordan G.

Rachel and Molly are the best! They are true Park City experts, excellent communicators, and a pleasure to be around. They handle stressful situations with ease and make others around them feel relaxed. It seems like everyone i...
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Debra D.

Excellent resource if you are looking to buy or sell in Park City or Deer Valley!
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Jessica J.

We have a lot of clients that need realtors, and we feel really comfortable sending them to Molly and Rachel because we know they'll receive great service and be well taken care of. Thanks for all you do! :D ~Park City Family O...
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Laura J.

Rachel and Molly were wonderful to work with! Sold our house off market for a great price!
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Peter M.

My wife and I are thrilled we chose the dream team of Molly and Rachel. They are unequalled in market knowledge, relentless in their efficiency, available round the clock, and thoroughly skilled in the intricacies of the real e...
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Brooke W.

My family and I have worked with Molly and Rachel on several real estate transactions now (5+ and counting). It has always been a fantastic experience, from beginning to end (and beyond). I've been on both sides of the resident...
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Greg F.

Rachel and Molly, Selling the Slopes Creators, are industry changers when it comes to social media strategies. I love tuning in to their market videos to stay up-to-date on real estate action. Also, their new Show Stopper Seri...
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Morgan L.

I've used Molly and Rachel on a number of Real Estate transactions. My experience working with them has been so positive, that I tell all my friends about Rachel and Molly. They're honest, transparent, and will always do right ...
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Brian B.

Molly and her team worked tirelessly to help us find the right home, it truly felt (and still does) like she was an extension of our family. We were trying to buy a home from the east coast and we were blown away by both Molly...
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Janine S.

We had the good fortune to be referred to Molly and Rachel of 'Selling the Slopes' Real Estate by a Park City friend, and boy did that ever serve us well. They are exceptionally tactical in their approach, making sure to take ...
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Derek E.

Rachel and Molly are super helpful! They have helped me on a number of real estate transactions and are always there to make things go smoothly. They are fun to work with too!
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Danielle M.

Molly, Rachel, and Kristen gave us a great house-selling experience and outcome. They did everything they said they were going to do, and it was exactly what we were looking for. Everyone should work with them.
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Ashley B.

Highly recommend! Molly and Rachel are great to work with. It is obvious they have incredible knowledge of the Park City market and know all the neighborhoods well. We appreciated Molly’s insights into off market transactions...
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Marilyn B.

Wonderful experience guided by Rachel, Molly, Kristen and all of the other angels who participated in this endeavor. Totally enjoyed them and their approach to selling our home. We couldn’t have done better.
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Ashley L.

Molly and Rachel are savvy business strategists, with a talent for navigating complicated negotiations. This well connected duo is highly respected by the Park City Real Estate agent community, giving their clients an edge over...
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Peter Smaha

I can’t thank Molly, Rachel and their superb team enough. From the initial, accurate pricing of my Park City property, to the consistent communication, all the way through navigating a solid and expeditious, then taking it to a...
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Hannah H.

Hannah H.

I don’t even know where to begin! Words can’t even begin to express the amount of gratitude my husband and I have for Rachel and Molly. They truly are the most incredible, kind, intelligent, efficient, and all-around just amazi...
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Holland L.

Holland L.

During my early childhood, I was lucky enough to call Park City home and Molly a good friend. My husband and I dreamed of moving back to Park City to raise our young children so they could enjoy the idyllic small-town mountain ...
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Meghan T.

Meghan T.

Without hesitation, Molly and Rachel are the go-to real estate professionals in Park City. I’ve worked with them on several transactions now and couldn’t be more impressed with their expertise and extensive experience in this s...
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Gary F.

Gary F.

Rachel and Molly, Selling the Slopes Creators, are industry changers when it comes to social media strategies. I love tuning in to their market videos to stay up-to-date on real estate action. Also, their new Show Stopper Serie...
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Join Rachel Retzer and Molly Crosswhite of Selling the Slopes, where their unparalleled expertise in Park City real estate will help you expand your investment portfolio or discover the extraordinary outdoor lifestyle, from world-class skiing to backcountry adventures.

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